The world of sales is rapidly changing! Traditional sales strategies are no longer effective. Customers no longer buy solutions but buy business outcomes. My name is Thierry van Herwijnen. I work in the field of Sales Enablement and Operations.I am the host of the Sales Enablement Lab podcast.

My co-hosts and I outline practical ideas you can leverage day to day, to increase sales, enhance productivity and drive incremental growth! We will share how you can drive sales conversations that matter!  I would love to hear your thoughts!  I would love to hear your thoughts! Please send me your opinion on a topic, or a lesson learned. What works or doesn’t work? How are you impacting business? What are the barriers to success? What does the business expect? Or what is missing?

How about joining me on a podcast? Be my co-host for a session and let’s have fun talking about what works, what doesn’t work, or the scope of the job itself.

You can find how to contact me here!

Podcast Archive
# Title Released
9 How to enable a team tasked with aggressive growth 12/13/2016
8 The critical role of the front line sales manager 12/06/2016
7 First global Sales Enablement Society meeting! … and why this is awesome! 11/29/2016
6 Creating a Strategic Sales Onboarding program 11/22/2016
5 Forrester’s B2B Marketing Forum 11/15/2016
4 Part #2 – The Sales Manager Survival Guide 11/08/2016
3 Part #1 – The Sales Manager Survival Guide 11/01/2016
2 CSO Insights – Part #2 – 2016 Sales Enablement Optimization Study 10/25/2016
1 CSO Insights – Part #1 – 2016 Sales Enablement Optimization Study 10/18/2016
1 A Sales Enablement Journey; View From the Field 07/12/2016
15 Building the Business Case for Sales Enablement 09/01/2015
14 Death by powerpoint! The cost of not communicating clearly 08/25/2015
13 Why a systems approach to Sales Enablement is crucial 08/18/2015
12 How to make sure your sales reps tell a consistent story 08/11/2015
11 The B2B sales rep isn’t that dead! Forrester explains its research 08/04/2015
10 7 steps to an awesome sales message! 07/28/2015
9 Death of the B2B sales rep? 07/21/2015
8 Think big, Act bigger. The rewards of being relentless 07/14/2015
7 As a frontline sales manager how often do you coach your team? 07/07/2015
6 How to market and sell to the modern buyer? The power of #SocialSelling 06/30/2015
5 Practical tips on how to create engaging sales content 06/23/2015
4 The value of storytelling in sales 06/16/2015
3 The 3 value conversations 06/09/2015
2 Why did Cisco make Sales Enablement a strategic function? 06/02/2015
1 Scott Santucci’s view on Sales Enablement 05/26/2015
0 Why did I start the Sales Enablement Lab podcast? 05/19/2015