Season 1, Episode 4: The value of storytelling in sales

Co-Host Melissa Madian - Vision Critical



Melissa Madian is the vice president of Sales Enablement for Vision Critical, a marketing Nerd and also the Chief Fabulous Officer. In this week’s podcast Melissa and myself talk about storytelling, a topic we are both very passionate about. Listen to Melissa explaining how all the best books, movies and plays tell a story using a framework and how you can leverage the same effective technique in sales.

Melissa unveils how every story needs a hero and how in the world of sales this needs to be your customer, how to connect the hero to what you would like to sell and how you structure the story.

How do you start a storytelling Sales Enablement program in your company? Melissa shares some practical tips to get you started!

Did you enjoy listening to this podcast and don’t want to miss another episode? Subscribe to my podcast on iTunes!

Which topics do you want me to cover in one of the next podcasts? Let me know your thoughts and feedback by using the comments section on my blog.